Since Kodak is in the news recently, I thought we would take a look at its relationship to Walt Disney World thru the lens of this 1985 EPCOT Center Guide Book. (pun intended) Eastman Kodak was a very prominent sponsor in WDW from the 80's until they filed for bankruptcy in 2012.
I am sure that many of us remember the "Photo Spots" sign stanchions located all around the parks, indicating "prime photo-taking locations" containing the Kodak logo. The Guide Book maps also highlighted these locations with a circle in a square icon.
Kodak took over after GAF gave up its sponsorship in the late 70's. You can read more about GAF by selecting the link above. Kodak's sponsorship included giving their own "photo tips" in the guides. They also sponsored attractions, such as Journey Into Imagination and Mickey's PhilharMagic. And of course, they sold Kodak film all around the parks.
Something I was not aware of until reading the back of the Guide Book: "Borrow a Kodak Camera Free!" At the Camera Center under Spaceship Earth, you could borrow (with a refundable deposit) a Kodak Disc Camera or KODAMATIC Instant Camera. Kodak had it good for awhile. Now let's see what they can do with round #2. Maybe they could sponsor the first-aid stations if the drug thing works out for them.
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